Can You Upload a Portrait Oriented Video to Facebook
LinkedIn Videos get 3x more than engagement than text posts and are the nigh reshared form of content on the platform. Just if you are but getting started with LinkedIn video, it tin can go super catchy to proceed a track of the different specifications and formats for videos on the platform as well every bit all the options you have to post videos on LinkedIn.
That's why we've put together this super tactical guide, where nosotros'll have you through all the ways that you lot can post your videos on LinkedIn and engage your audience.
Non simply that, only if you stick around till the terminate, we'll also show you how you tin can create super engaging videos for LinkedIn in minutes using an online editing tool.
Let's dive right in!
1. LinkedIn video specs and dimensions
ii. How to post a video to LinkedIn from desktop
iii. How to mail service a video on LinkedIn from mobile
iv. How to share a video to LinkedIn from YouTube
5. How to postal service a video to your company's LinkedIn page
6. How to postal service a LinkedIn Video Advertisement
vii. How to embed a YouTube video to LinkedIn Articles
eight. Bonus
1. LinkedIn Video Specs, Format and Size
Earlier we show you how to upload videos to LinkedIn, at that place are a fix of LinkedIn video requirements (or specifications/specs) that you must know. Let's take a look at the technical specs that your video files must adhere to earlier you upload them:
1. LinkedIn video limit - 3 seconds (minimum) to ten minutes (maximum) long
two. Best video size for LinkedIn - 75 KB to 5GB in file size
3. Video format for LinkedIn - ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3
iv. Aspect Ratios - 9:xvi (vertical), one:ane (portrait), and sixteen:ix (landscape). From these, 1:1 is and 16:9 are considered to be the best aspect ratios
5. Frame rate - between ten to 60 rates per 2nd
6. Bit rates - between 192kps to 30MBps
7. Resolutions - minimum 256 × 144 and maximum 4096 x 2304
On mobile, LinkedIn video has three mail service dimensions: 16:nine (landscape), 1:1 (square), and 9:16 (portrait).
On desktop, LinkedIn video has two mail dimensions: 16:9 (landscape) and 1:i (square).
Keeping your audience and their usage behaviour in heed is utmost important while designing your LinkedIn video mail. Let'south say you are designing predominantly for mobile-first audiences then nine:sixteen is a better bet because it provides an immersive feel. However, if you are designing for both mobile and video, and then 1:ane is a ameliorate choice.
PRO-TIP: You can hands notice and customise thousands of LinkedIn video templates in both one:ane and ix:sixteen formats with InVideo's online video editor.
2. How to mail service a video to LinkedIn from your desktop?
Posting a video to LinkedIn from your desktop is non all that different and you tin follow the same steps as mobile to mail service your videos via desktop. The only added reward is that with desktop, you can add a custom thumbnail for your videos while uploading them, which is something you can't practise on mobile.
Here's a step by stride guide on how to post a video to LinkedIn from your desktop:
Step 1: Caput to your LinkedIn homepage
Step ii: On your newsfeed, you will find the option to upload a status, within that, click the Video option
Footstep 3: Click on Select video to share and this will open a dialogue box on your desktop.
Step iv: In one case you lot have selected the file you want to upload - you volition run into the option to upload your SRT (subtitle) file and video thumbnail.
Click on Select thumbnail and choose a file from your desktop, then click on Upload .
Side by side, you can click on Select caption and upload the SRT file from your desktop if you take a split up file of captions that you desire to upload.
Step 5: Adjacent, y'all will write the description for your video post - make certain you add all the relevant hashtags then it can reach a wider audience. Once you're done, click Postal service to publish your video.
And that'southward how you can post native videos on LinkedIn from your desktop. In the next section, nosotros'll bear witness y'all how you can share your YouTube videos on LinkedIn.
3. How to post a video on LinkedIn from mobile?
Posting videos on LinkedIn from your mobile is like shooting fish in a barrel. Merely follow these simple steps:
Step 1: Open the LinkedIn app on your mobile device and click on the plus (+) button.
Pace 2: From the driblet down menu, select the Accept a video button
Pace 3: Upload or record your video
You have 2 options:
Selection 1: Upload a video from your device's gallery - you tin can do this by clicking the button on the left of the video recording push button
Option 2: Shoot a video using the LinkedIn app - you can do this by clicking on the video camera push
Step 4: Adding stickers and text
Next, you tin choose to add stickers and text to your LinkedIn video.
Once you add your stickers and text, you lot can rotate and resize stickers/text past pinching and zooming on them.
Stickers are a great style to highlight what the video is about. For case, if your LinkedIn videos are all nearly sharing daily trade tips then you can employ the "Tip of the day" sticker for your videos.
Step five: Add captions and subtitles
It'southward important to add captions to your LinkedIn videos as LinkedIn plays your video without sound on the feed, which means that your audience will have to click on the book push to hear the audio of your video, and could potentially only whorl forward without paying attention to it. Captioned videos have a better chance of being clicked on.
Not just that but many users on LinkedIn eat video content on mute. That'south why experts recommend designing your video for sound off.
For example, check out this video from Nat Geo, where they have effectively used captions to convey the story of the video even without the audio of the video.
If you're uploading your LinkedIn video from mobile, you will have to upload a video file that already has subtitles and captions. You can read this web log that volition show yous the easiest way to add captions to your videos online in minutes.
Stride 6: Post Description and Hashtags
The description is the supporting copy for your video. It not only describes your video, but can help drive your message with more accent. For case, check out the post below to run across how the post description succinctly sums upwardly InVideo'southward features and too includes advisable hashtags.
In post descriptions, short and direct is usually better, but make sure you include relevant links, tags, and hashtags. Also, include a call to activity: allow the viewer know what action you'd like them to conduct out after they've watched your video - requite their opinion in the comments, contact you, visit your website, etc. For example, similar in our post below, you could prompt LinkedIn members to reply with how they like your video and whether they find it useful.
Pace 7: Prepare to publish
Give a final check to ensure you have everything in place and and then click on the Mail service button.
One time your video is posted, brand sure you take out time to reply to comments. When viewers find value in your video, they are more likely to drop a comment with follow upwards questions, show their appreciation, or open a conversation.
Make sure you answer to those comments. Like in the video below, a simple "Thanks" helps set a very approachable tone for your content and too makes your viewers feel safe and engaged with. The epitome below is a expert case of responding to members who have left their appreciation on your video post.
4. How to share a video to LinkedIn from YouTube
Footstep ane: Click the Start a post option and write the description of your video post here.
Footstep 2: Right later on that, you tin can add the link to the YouTube video you want to share to your LinkedIn contour. Don't forget to add relevant hashtags correct afterward.
Pace 3: All that'southward left to do now is click on Post . Wasn't that simple?
Adjacent, we will talk about how yous can post videos to your visitor'south page on LinkedIn and create video ads on LinkedIn.
5. How to post a video to your visitor's LinkedIn page
Co-ordinate to LinkedIn'south own research , a visitor folio video is five times more probable to become conversations started among members than other forms of content.
Here's a uncomplicated step by step guide to postal service a video on your company's LinkedIn folio:
Step 1: On your LinkedIn homepage, you will see your company page under "pages" in the left column. Click on your company page - this volition accept you to your company'southward page
Step 2: Click on the Share a post status bar on the homepage of your company's profile.
Now you can follow the exact same steps mentioned in the previous section to upload a video to your company'due south page on LinkedIn from your mobile device , desktop or via a YouTube link .
half dozen. How to post a LinkedIn Video Advertizement
LinkedIn video ads are a role of LinkedIn's Sponsored Content, a.thousand.a. content which is paid for. How are these video posts dissimilar from regular video posts?
LinkedIn video ads evidence up on the newsfeed with the designations sponsored or promoted, as seen in the case below.
Sponsored Content is a native LinkedIn video ad which will appear based on the targeting criteria y'all set while creating your LinkedIn Video Advertizement/LinkedIn Video Advertizement Campaign. On the other manus, promoted content is a native ad that will simply get shown to members who have liked your page.
Before showing y'all how to mail service a LinkedIn video add, permit's understand the basic requirements of LinkedIn video ads.
How to create LinkedIn Video Ads?
Outset matter'southward first- make sure you take a LinkedIn visitor page , which is different from your personal profile. This page will let you to apply your Campaign Managing director tool, create a Campaign Group and kickoff using LinkedIn Video Ads. In one case that'south done, just follow the steps below to upload your LinkedIn Video Ads:
Pace i: Open your Campaign Grouping and click the Create button. A drop downwardly card volition appear.
Footstep 2: Select the Campaign choice
Step iii: Now, choose your objective. This is where you lot tin select what yous want to achieve through your video ads. For example: Make Sensation. This volition assistance the LinkedIn Ads algorithm target your ads better.
Step four: Next, cull your target audience. To learn more than most choosing audiences and targeting, read this guide by LinkedIn . You could likewise use LinkedIn'southward targeting criteria by using its diverse filters like Visitor Industry, Company Size, and Job Title.
Step v: Choose Video Ad every bit the ad format.
Footstep six: Add your company proper noun or URL in the space provided.
Footstep vii: Prepare your daily upkeep. This is how much information technology will cost per day to run your ad.
Footstep eight: Now prepare your bidding and conversion tracking options.
Step ix: You'll now have the option to upload a new video for your ad, or select one of your existing LinkedIn video posts to promote.
Step 10: On the terminal page, you will go to review and launch where yous tin can select your daily upkeep and fix a commencement date for the campaign. One time y'all are washed, click Launch Entrada.
If yous demand more help with understanding LinkedIn Ads best practices and how you can make the most of them, check out this comprehensive guide that'll bring yous upwards to speed with everything you need to know to take your outset LinkedIn ads entrada live.
7. How to embed a YouTube video to LinkedIn Articles?
If you want to share your content as a LinkedIn article, or are already writing articles on the platform and would like to embed videos into your commodity, then this simple step by footstep guide will help you:
Step one: Open LinkedIn on your desktop, and under the Share a post bar click on Write an article . This will take you to your LinkedIn blog/commodity page.
Stride 2: You can start typing your article in the space provided and as you do, you will notice a plus (+) sign to the left of your text. Click on it and a bill of fare will appear.
Stride iii: From the menu, choose Link .
Yous can now paste a link from any platform where the video is hosted (e.g. YouTube). Click the enter button on your keyboard and y'all'll run across the video will announced along with your blog/article text.
Alternatively, y'all can also paste the video link using the Video button.
Note: LinkedIn does non permit you upload a native video to a LinkedIn article, yous can only upload videos via an external link.
8. BONUS: How to create super engaging videos for LinkedIn in minutes even if you've never edited a video before?
Now that you lot know all the means that you can mail videos on LinkedIn, it's time for you to create gold-standard videos and brand the about of these opportunities. The easiest style to practice this is using InVideo'southward in-built template library that comes with 5000+ ready-to-utilise templates that you lot can customize for your ain brand/page in minutes, even if you lot've never edited a video before.
Just follow these simple steps to turn your ideas into PRO LinkedIn videos in no fourth dimension:
Step 1: Log in or sign up for a free account on invideo.io .
Step ii: Once yous log in, select the pre-made template option. You can at present blazon in any keyword , for example 'real manor. Don't forget to select the aspect ratio you want to create your video in (1:1 if your audition is on both desktop and mobile, and 9:sixteen if your audience is only on mobile).
Step iii: When you lot find a template you like, you can preview it and click on Use this Template.
Step 4: You lot'll now be directed to InVideo's editor where you can fully customize this template. You can upload your ain files by clicking on Upload Media in the left paw side console or you tin can choose from InVideo'southward stock library which has more than eight million high resolution videos, images, text labels, and more than.
You have to simply drag and drib the files in the centre of the screen and they will get added to your video - you tin can then place them accordingly.
Pace 5: You tin also edit the text on the template past just dragging and dropping elements from the left to the centre of the screen, and they will get added to your video. You may and so edit the text there itself.
Y'all can edit the length of the video, brand cuts and add voice over on the video timeline at the bottom of the screen. Come across the example below.
Step 6: Once you've finished editing your video, yous tin can preview information technology past clicking on the play button at the center of the principal editing bar. Encounter the video beneath to learn how.
In one case you're satisfied with your edits, save and consign the video by clicking on the download button on the meridian right corner. After the video has been rendered, you tin can download it and share beyond social media channels.
Wrapping upward -
At present that you know everything about LinkedIn videos and how to post them, you are all set up to share your first video on LinkedIn. If you're serious about creating videos for LinkedIn, you must cheque out this blog where nosotros share LinkedIn video ideas that will increment engagement.
And if yous want to know more than about how you can leverage LinkedIn ads for your make or concern, read this comprehensive guide .
Lastly, if y'all have whatsoever questions and want to go along the conversation or learn more, you can hop on over to the InVideo community and learn from 25K other marketers and video creators but like you!
Source: https://invideo.io/blog/how-to-post-video-on-linkedin/
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